Prana-AI Privacy Policy
Introduction:
At Prana-AI, we are committed to safeguarding your privacy and we prioritize your privacy to build trust. This Privacy Policy outlines how we collect, use, store, and protect your personal data. Our primary goal is to ensure your data is handled securely while providing a tailored wellness experience. We continuously review and update this policy to adapt to evolving products and services, ensuring your privacy remains safeguarded. Our commitment to privacy is upheld through ongoing investment in employee and contractor knowledge, professionalism, and ethics, alongside measures to ensure robust protection of your personal data.
Who We Are
Prana-AI envisions a world where every individual has access to resources and tools for holistic well-being. Our platform offers personalized, proactive, and engaging digital well-being solutions, focusing on enhancing individual performance while fostering organizational growth. By integrating Nutritional, Social, Mental, Professional, Physical, and Financial Well-being pillars, we provide comprehensive well-being support worldwide, serving as a centralized hub for all well-being needs.
- Data Collection
We collect personal data necessary for delivering our services and creating personalized wellness routines. The data collected includes:
Personal Information
- Name: Used to create your account and personalize your experience.
- Date of Birth (DOB): Helps us assess age-related wellness requirements and provide age-appropriate recommendations.
- Gender: Necessary to tailor wellness plans, as physiological differences can impact nutritional and exercise recommendations.
- Height & Weight: Used to calculate body metrics (e.g., BMI) to personalize health and fitness advice.
- Marital Status: Collected to better understand social well-being and how relationships might influence your wellness journey.
- Email Address & Phone Number: Enables account management, communication, and important updates regarding your wellness plan.
- National ID (Optional): Collected to verify identity for certain regulatory requirements but not mandatory.
- Ethnicity: Helps to tailor health and wellness recommendations based on cultural and genetic factors influencing diet and lifestyle habits.
Sensitive information is processed only when explicitly required and in compliance with relevant laws. Data may be obtained directly from you or through tracking cookies on our websites.
Wellness Assessment and Score
After completing the wellness assessment, a personalized wellness score is generated. This score is based on your lifestyle, activity, and health inputs and helps guide the creation of tailored routines to modify behaviour and support habit formation.
Blood Test Data
Collected solely for wellness purposes, such as understanding nutrient deficiencies, metabolic function, and general health. This data is not used for medical diagnosis or prescriptions. It helps us refine your wellness plan by ensuring personalized recommendations are based on biological insights.
Facial Scan
We use remote Photo plethysmography (rPPG) technology to assess wellness markers through facial scans. Importantly, no facial images or scans are stored. All processing occurs on the user’s device, ensuring your privacy is maintained. The only data we receive from the facial scan are specific wellness parameters, such as heart rate variability, respiratory rate, blood pressure readings, oxygen saturation, and stress levels. These parameters are stored in encrypted format on our servers and are used solely for real-time assessments and personalized wellness recommendations.
This data is not intended for diagnostic purposes and is solely aimed at enhancing your wellness experience by providing relevant insights based on your current state.
- Why We Collect These Data Points
Each data point is critical to provide a customized and comprehensive wellness experience:
- Personal Information (Name, DOB, Gender, Height, Weight, Ethnicity): These basic details are necessary for creating personalized wellness plans. They help us identify specific areas of improvement and ensure that the advice is tailored to your unique physiological and lifestyle needs.
- Wellness Assessment: This helps us understand your current wellness status across various parameters (nutrition, activity, stress, etc.) and offers a holistic score to guide behaviour modification.
- Blood Test Data: Provides deeper insights into your internal wellness metrics, such as nutrient levels and metabolic function, allowing us to optimize your wellness journey.
- Facial Scan: Offers non-invasive real-time wellness assessments such as stress or fatigue levels, ensuring we can provide immediate and relevant recommendations.
- Data Usage
The collected data is used for the following purposes:
- Wellness Personalization: Data is processed to design tailored wellness routines that address your specific needs, including fitness, nutrition, and stress management.
- Behavioral Insights: Your wellness data helps us track and provide insights into your daily habits, such as physical activity, diet, and sleep, offering actionable recommendations for improvement.
- Non-Diagnostic Use: All collected data is strictly for wellness purposes. It is not intended to be used for diagnosing medical conditions or providing treatment.
- Third-Party Support: In some cases, your data may be shared with trusted partners to help you adhere to your personalized wellness plan (e.g., activity tracking tools, nutritional services). All third parties are contractually bound to protect your data.
- Data Storage
- Encryption: All personal and wellness data is stored in encrypted form, ensuring the highest level of security. This data is stored on secure cloud/data centers.
- Facial Scan Data: This data is stored only on your device for real-time use and is not stored in our databases.
- Data Retention: Your data is retained only for as long as it is necessary to deliver the services or as required by law. Once you choose to delete your account, all data will be permanently erased from our active databases.
- Data Sharing
We do not share your personal data for external business purposes unless it is essential for providing our services. Some data is shared with trusted third-party partners, who help us track and monitor your wellness activities. All third-party providers comply with relevant data protection laws. Data sharing occurs only under the following circumstances:
- Wellness Service Providers: Third-party integrations such as daily activity tracking tools, nutrition management platforms, or wellness coaches may access your data to enhance your experience.
- Security and Compliance: All data shared with third parties is protected by strong security measures, including encryption and confidentiality agreements.
- Wellness Data Collection, Video Consultations, and Data Usage:
- Wellness Data Collection and Usage
The app is designed to collect and use data exclusively for wellness purposes. The information you provide is used to support lifestyle improvement, monitor wellness progress, and offer personalized recommendations. This data helps us:- Track your health and wellness metrics (such as physical activity, sleep patterns, or nutritional intake) to offer tailored wellness plans.
- Provide you with insights, recommendations, and guidance to improve your overall well-being.
- No Medical Diagnosis or Claims
The data we collect is strictly for wellness purposes and is not intended to be used for medical diagnosis, treatment, or claims. Our services are not a substitute for professional medical advice. The information we provide is aimed solely at helping you improve your lifestyle and achieve your wellness goals. We do not use the data for diagnosing medical conditions, and it should not be considered as medical advice. If your health data crosses certain boundary conditions (such as abnormal biometric readings), we will advise you to consult a qualified medical practitioner for further evaluation. - Boundary Conditions and Referrals
In certain cases, the wellness data we collect may indicate that your health has crossed predefined boundary conditions. If this occurs, we will recommend that you consult a licensed healthcare provider. This is meant to ensure that any potential health risks are properly addressed by medical professionals. However, we do not make any medical claims or decisions based on the information collected in the app. - Types of Health Data Collected
We collect the following types of wellness-related data:- Personal Wellness Information: Including your lifestyle habits, diet, exercise routines, sleep patterns, and other health-related behaviors.
- Biometric Data: Information such as heart rate, sleep duration, activity levels, and other wellness metrics.
- Consultation Data: Information shared during expert wellness consultations, including recommendations and personal wellness goals.
- Access to Camera, Microphone, and Third Parties for Video Consultations
To facilitate video consultations with wellness experts, our app may require access to your device’s camera and microphone. This access allows you to communicate with experts in real-time.- Camera and Microphone Access: We use these features only for video consultations. No video or audio is recorded or stored unless explicitly agreed upon by both parties.
- Zoom Integration: We currently integrate with Zoom to facilitate video consultations. By granting access, you allow the app to connect with Zoom for scheduling and conducting video calls. Your interactions are subject to both Zoom’s Privacy Policy and our own.
- Data Protection and Security
We take the privacy and security of your data seriously. All personal information, including health data, is protected with encryption and other security measures to ensure it remains confidential and secure. We actively try to comply with relevant data protection regulations in the respective countries where we operate, as applicable.- Encryption: All video and audio streams during consultations are encrypted to protect your privacy.
- Consent: You can revoke access to your camera and microphone at any time via your device settings, though this may affect the ability to use video consultation features.
- Wellness Data Collection from Third-Party Apps
Our app integrates with Apple Health and Google Fit to collect wellness data, provided the user grants permission. This integration allows us to:
- Track Parameters: Monitor various health metrics that users set as goals, such as physical activity, heart rate, and sleep patterns.
- Evaluate Progress: Assess whether users are achieving their personalized wellness goals, helping them stay on track with their health journey.
Facial Scan Technology
Our app utilizes advanced facial scan technology, which can capture various wellness indicators, including heart rate, respiratory rate, oxygen saturation, blood pressure, and stress levels. It is important to note that:
- Non-Diagnostic Purpose: The values obtained through facial scanning are intended solely for wellness monitoring and personal insights. These measurements are not meant for medical diagnosis or treatment, nor do they replace professional healthcare services.
- Guidance and Awareness: The app may provide feedback based on the collected metrics, empowering users to make informed decisions about their lifestyle choices. If any values suggest potential health concerns, users are encouraged to consult with a qualified healthcare professional for further evaluation.
Third-Party Integrations
Our app partners with third-party services to support you in performing your daily activities. These integrations allow us to monitor your overall well-being status and track your progress on a daily, weekly, and monthly basis. All third parties are bound by strict confidentiality agreements, and we only share relevant user data in encrypted format, ensuring that they cannot identify whose data it is. The data collected is essential for providing personalized insights and enhancing your wellness journey:
- Daily Activity Tracking
Third-party tools help us monitor key wellness metrics such as physical activity, sleep patterns, nutritional intake, and other lifestyle habits. This information is used to give you personalized feedback and progress updates to support your wellness goals. - Real-Time Data Collection
These third-party services collect and process data in real-time, ensuring accurate tracking of your daily activities. This enables us to provide timely recommendations and insights based on your ongoing health and wellness metrics. - Types of Data Collected
The data we receive from third-party services may include daily steps, workout data, heart rate, sleep duration, and other relevant wellness metrics. This data is utilized solely to enhance your experience and improve the accuracy of the insights provided by our app. - Purpose of Data Collection
The data collected through third-party services is used for:- Monitoring your activity levels to help you stay on track with your wellness goals.
- Providing personalized suggestions and tips based on your activity trends.
- Identifying patterns and areas where improvement may be needed for a healthier lifestyle.
- Security and Privacy
The third-party providers we collaborate with implement robust security measures to safeguard your data. Any information shared is encrypted and used solely to improve your wellness experience. We meticulously vet all third-party providers to ensure compliance with data protection regulations and relevant standards. - Transparency and Control
You can end your individual subscription at any time. Please note that terminating your subscription may limit the app’s ability to provide personalized wellness insights, as ongoing data tracking is essential for tailored recommendations.
- User Consent and Control
- Explicit Consent: You will be asked to provide explicit consent for the collection and use of your data during registration. You may also be asked to consent to sharing certain data with third-party providers.
- Right to Withdraw Consent: You can withdraw your consent at any time by adjusting your app settings or contacting us directly. Please note that revoking consent may limit the functionality of the app.
- Optional Data (National ID): You can choose whether to provide your national ID as it is optional and not mandatory for app usage.
- Data Access and Deletion
You have control over your data and may access or delete it at any time. However, deletion will be subject to compliance with relevant data laws in your jurisdiction.
You have the right to delete your account and all associated data at any time. We provide two ways for you to delete your account and associated data:
- Delete Your Account via the App:
You can delete your account directly within the app by following these steps:- Navigate to the Settings section of the app.
- Select Account Management or Privacy Settings.
- Choose the option to Delete Account and follow the prompts to confirm your request.
- Once your account is deleted, all personal and wellness data will be permanently erased from our servers.
- Request Account Deletion via Email:
If you prefer, you can also request to delete your account by emailing us at contact@pranawellnessai.com- In your email, please include your name, registered email address, and a brief note requesting the deletion of your account.
- We will process your request and permanently delete your account within 15 business days.
Important Information:
Once your account is deleted, all of your personal information and wellness data will be permanently erased from all active databases and cannot be recovered. If you choose to delete your account, any active services or consultations you have scheduled will be cancelled.
- Citations
- Collection of Medical Data during Assessment
Maintaining good health involves making informed lifestyle choices and undergoing regular health screenings. Routine medical assessments help identify risk factors early and support proactive health management. As part of our wellness program, we utilize evidence-based screening tests to assess key health indicators.
Some of the common screening tests included in our assessments are:
- Blood Sugar & Diabetes Risk: HbA1c, Fasting Blood Sugar (FBS)
- Lipid Profile & Heart Health: Cholesterol (Total, LDL, HDL), Triglycerides, Apolipoprotein A & B
- Liver Function: ALT (SGPT), AST (SGOT), Bilirubin
- Kidney Function: Serum Creatinine
- Inflammation & Metabolic Health: High-Sensitivity C-Reactive Protein (hs-CRP)
- Other Key Markers: Vitamin D, Vitamin B12, Thyroid Panel (TSH, T3, T4)
These tests provide valuable insights into metabolic and cardiovascular health, allowing for personalized wellness recommendations. Our platform integrates these assessments with expert guidance to help users make informed decisions about their health and lifestyle.
- Approach to Setting goals
Sustainable health improvements come from gradual, realistic changes rather than drastic, short-term plans. Instead of overwhelming yourself with multiple goals, a simplified approach can help break the cycle of unsustainable diet and exercise routines.
We encourage users to focus on small, achievable changes that align with their lifestyle, work, and family needs. Rather than setting numerous goals at once, selecting one meaningful change can build momentum toward lasting habits. For example, reducing sugary drink consumption and increasing water intake can be a powerful first step. Research suggests that cutting just one soda per day can contribute to weight loss of up to 10 pounds per year, even without additional lifestyle modifications.
By prioritizing small, consistent actions, users can create meaningful progress and long-term success in their health journey. Our platform supports this approach by providing personalized recommendations, habit tracking, and expert guidance to make sustainable well-being achievable.
- Exercise
Recommended Activity Levels
Health guidelines recommend:
- At least 150 minutes of moderate aerobic activity per week (e.g., brisk walking, cycling, swimming)
- Or at least 75 minutes of vigorous aerobic activity per week (e.g., running, high-intensity workouts)
- Alternatively, a combination of both moderate and vigorous activity spread throughout the week
- Steps and distance
Justification for Step Count Guidance
Physical activity plays a crucial role in maintaining overall health and preventing lifestyle-related diseases. The recommendation of 10,000 steps per day is widely recognized as a general target for improving fitness and promoting well-being. However, individual step goals should be tailored based on current activity levels and personal health objectives.
According to research, the average American walks approximately 3,000 to 4,000 steps daily (roughly 1.5 to 2 miles). Establishing a baseline step count and gradually increasing activity—such as adding 1,000 extra steps every two weeks—can be an effective approach to enhancing fitness levels. For those already surpassing 10,000 steps daily or aiming for weight management, a higher step goal may be appropriate.
Regular walking has been shown to contribute to reducing the risk of common health conditions, including:
- Heart disease
- Obesity
- Diabetes
- High blood pressure
- Depression
By incorporating step tracking into our platform, we aim to encourage sustainable movement habits that align with evidence-based wellness practices. The guidance provided is inspired by reputable health sources, including insights from Mayo Clinic, which emphasize the benefits of walking as part of a healthy lifestyle.
- Stress
Effective stress management begins with identifying stress triggers and implementing strategies to cope with them. Recognizing what causes stress allows individuals to develop personalized techniques that promote relaxation and overall well-being.
Some widely recognized stress-relief practices include:
- Mind-Body Techniques: Deep breathing, tai chi, yoga, meditation, and mindfulness
- Relaxation Activities: Massage therapy, soaking in a warm bath, dancing, or listening to music
- Nature Therapy: Spending time outdoors to reconnect with a calming environment
- Laughter & Joy: Watching comedies, engaging in hobbies, or socializing with loved ones
In addition to these practices, maintaining a healthy lifestyle plays a crucial role in managing stress effectively. A balanced diet, regular physical activity, and adequate sleep support emotional resilience and help regulate stress responses.
Our platform encourages a holistic approach to stress management, integrating evidence-based techniques with personalized guidance to help individuals build sustainable well-being practices.
- Nutrition
Personalized Nutrition Routines
Our platform integrates personalized nutrition guidance, leveraging third-party expertise to curate meal plans tailored to individual preferences and wellness conditions. Users can explore a wide range of options designed to align with their dietary needs, lifestyle, and health goals.
While nutrition science continues to evolve, certain fundamental principles remain essential for making informed dietary choices. A balanced diet, rich in whole foods, essential nutrients, and mindful eating habits, forms the foundation of long-term well-being.
For personalized and evidence-based dietary recommendations, consulting a healthcare professional, such as a registered dietitian, is always advisable. A dietitian can help create a sustainable nutrition plan that considers an individual’s health conditions, food preferences, and lifestyle factors.
Through our platform, we aim to make expert-backed nutritional guidance more accessible, helping users adopt healthier eating habits while maintaining flexibility and choice.
- AI-Powered Exercise Guidance
To support users in achieving their fitness goals anytime, anywhere, we collaborate with a third-party provider offering AI-powered exercise routines. This AI coach personalizes workouts based on general fitness guidelines, ensuring accessibility and flexibility for users of all fitness levels.
Regular physical activity is a key factor in disease prevention and overall well-being. Exercise has been shown to:
- Lower the risk of chronic diseases such as heart disease and cancer
- Improve balance, coordination, and mobility
- Support weight management
- Strengthen bones and muscles
By integrating AI-driven workout plans with evidence-based fitness recommendations, our platform empowers users to stay active and build sustainable exercise habits.
- Disclaimers
Disclaimer1: Assessment questions (for medical section) and Medical reports
This app is intended solely for tracking and informational purposes. Any values or clinical parameters entered here, should not be considered a substitute for professional medical advice, diagnosis, or treatment. Always consult a qualified healthcare provider with any questions regarding a medical condition or for personalized medical advice. In case of a medical emergency, please contact your local emergency services immediately.
Disclaimer2: For setting up goals and routines:
The goals and routines generated by this app are for general guidance and informational purposes only. These recommendations are based on your responses to the assessment questions but are not a substitute for professional advice. Please consult with a certified fitness, nutrition, or healthcare professional before starting any new exercise or health regimen, especially if you have any pre-existing medical conditions. Always listen to your body and make adjustments as necessary for your health and safety.
Disclaimer3:
Citation: The AI Nutrition planner (powered by Fitrofy) is used in this app to provide nutrition recommendations. For more information, please refer to the Fitrofy Terms of Use.
Disclaimer: This Nutrition Planner provides general diet plans and nutritional information based on common guidelines and third-party sources. These recommendations are not a substitute for professional dietary or medical advice. For personalized nutrition guidance, consult a certified nutritionist or healthcare provider, especially if you have specific health conditions or dietary requirements. The app’s recommendations may not be suitable for all individuals, and any use of the recommendations is at the user’s own discretion.
Disclaimer4:
Citation: The AI Fitness Planner (powered by KinesteX) is used in this app to provide advanced movement analysis and exercise recommendations. For more information, please refer to the KinesteX Terms of Use.
Disclaimer: The Fitness Planner offers movement analysis and exercise recommendations intended solely for informational and guidance purposes. The recommendations provided should not be regarded as a substitute for professional medical or fitness advice. Always consult with a certified healthcare provider or fitness professional before beginning any new exercise program, especially if you have any pre-existing health conditions. The app’s exercise recommendations may not be suitable for all users, and any use of the recommendations is at the user’s discretion.
DISCLAIMER – The information provided through this application is intended for general knowledge and informational purposes only, and does not constitute medical advice. While this application provides fitness and nutritional advice from onboarded medical experts, it is essential to consult with a qualified healthcare professional for any health concerns or before making any decisions related to your health or treatment.
- About This Privacy Statement
This Privacy Policy was established in October 2024 and will be updated as necessary to reflect changes in services and legal requirements. Any significant changes will be communicated through the app or via direct notifications.
For inquiries about this policy, please contact our Corporate Information Security & Privacy Office at contact@pranawellnessai.com.
